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Who am I?


Since 2013, Anja has helped over 12,000 clients globally to confidently step into their power to be happy.


Despite a highly successful 30-year career in the financial industry, Anja, single mother to Luca, has faced significant challenges and adversity including job losses, depression, divorce and trauma. After years of feeling down, full of dark thoughts, complaints, pessimism, Anja had little control over her internal and external life experience. 


In 2012, following her divorce, Anja realised she often felt helpless, hopeless and worthless and knew the time had come to change. Embarking on a personal mission to turn things around, she learnt strategies and practical tools that would radically transform her life, relationships and career from the inside out.


Through her own personal transformation, Anja realised her calling as empowerer and trained as a master transformational coach, NLP practitioner and mindset trainer. 


Anja trained with the best coaching schools in Italy (Unicomuncazione and Ekis) to gain her master in coaching and master practitioner certification in NLP. She is also a trained counsellor.  


Of German/Dutch heritage, Anja has lived in different parts of the world from Hamburg, London and Paris to Milan, where she has been based for the past 22 years. In her role as empowerer, she works globally with individual and corporate clients in both English and Italian. 


Today, Anja is on a worldwide mission to empower others to unlock their personal power, realise their true potential and transform their relationships, career, lives.


Anja’s motto? BE THE KEY. Because YOU are the key to unlock all that you truly desire and deserve and open the doors to a future you have barely dared dream of.

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